How to get more Google reviews as a tradie

Ask at the right moment

The best time to ask is when the job's done and the customer is happy with it: when they're looking at the finished work, or when they've just paid. Leave it a few weeks and most people won't get around to it.

Make it one tap

Your Google Business Profile gives you a direct review link that opens the review box straight away. Use it everywhere:

• Text it to the customer the same day, with a short personal message
• Put it on your invoices and in your email signature
• Turn it into a QR code for your business card, a sticker in the ute or a card you leave behind

A message you can copy

Keep it short and personal. Something like: "Thanks for having us out today. If you're happy with the job, a quick Google review would really help a small local business. Here's the link: [your link]"

Reply to every review

Thank people by name for good reviews and mention the job if you can. It shows future customers you're paying attention.

If you get a bad one, don't argue. Reply calmly, say you're sorry they're unhappy, and offer to sort it out by phone. People reading it later care more about how you handle a problem than the problem itself.

What not to do

Google's review policies are strict, and breaking them can get reviews removed or your profile restricted. Don't:

• Pay for reviews or offer a discount in return for one
• Only send the link to customers you think will leave five stars
• Write reviews for yourself, or have family and staff do it
• Post a review for a competitor

Make it a habit

One review a week beats twenty in a month and then nothing. Build the ask into how you finish every job and the count looks after itself.